....Our lives and thoughts make them.  It's our thinking that makes our lives what they are.  It's not just our conscious thinking through, but also the thinking deep within our subconscious minds that hold the key to our lives.

....Most people still believe that their lives are the way they are because of outside factors like background, environment, education, family, economy, fate or luck.  However, it is not these outside circumstances that ultimately determine our lives, that make the difference between happiness and success on one hand, or frustration and failure on the other hand.

....It is actually the beliefs, thoughts attitudes and behaviors held at the deepest levels of your mind, as-well-as your conscious thoughts, that make your life what it is today.

....Think about this!  The only thing preventing you from accomplishing your goals is your own thinking.  We are all a product of our own thinking.   Subliminal programming is a method to remove negative thoughts, attitudes, habits and behaviors and communicate positive suggestions directly to the subconscious to affect conscious change to achieve your potential.

....Subliminal programming allows us to access our subconscious mind to change the years of past negative programming from the TV, Radio, Newspaper, Friends, Relatives, Work Environment and even Family.  After years of accumulation, these negatives become imbedded in our mind, causing doubts and fears that form habits which literally control the rest of our lives and prevent us from reaching our full potential.

....Why is this important?  We mortals are all creatures of habit.   Habits go very deep.  There are physical habits, internal habits and habits of thought.  They are held in the subconscious parts of our minds.  Decisions we make consciously are all very nice indeed, but they don't go deep enough.  Not deep enough to make real changes or to make them stick.  We all know people who make wonderful promises to themselves, only to find they keep slipping back into well worn patterns.  Perhaps you are one of these people.  Most of us are.

....As an example of physical habit:  If you've smoked for years, your mind is programmed as a smoker.  All the horror stories abut black lungs or how soon you will die may convince you that you need to quit, but quitting won't be easy, not as long as your mind is still programmed as a smoker.  In fact, until you change your subconscious programming, quitting is impossible.

....The same is true, not only for physical habits like smoking, drugs, and alcohol, but also for internal habits like procrastination or not managing your time.  Then there are the habits of thought, possibly the worst of all because they are so subtle.  You may not even know that you have them.  As an example: if your grew up in poverty, you have habits of thinking like that of a poor person, and even if you were to win the lottery or inherit millions, that thinking can keep sabotaging you until you're right back where you started.  Broke.  There are habits of thought like putting yourself down, not believing in your own abilities, believing that you will always be over weight or in poor health, that you are unattractive or stupid, or that you will never find a fulfilling relationship - all habits of thought, that can keep you stuck where you are for the rest of your life.

ANSWER: TO ACHIEVE YOUR TRUE POTENTIAL!